ARMAF - STERLING PERFUMES

This 54-year journey began long before our group even took shape. Ali Fakhruddin’s vision was to establish a company that creates success not just for itself but for everyone associated with it—suppliers, customers, and, most importantly, employees. This vision marked the beginning of our journey in the world of fragrance.

We have always believed in building strong partnerships, drawing from the valuable advice of Ali Fakhruddin: For a business to succeed, every link in the chain must benefit. These words have shaped the core values of our organization, guiding us to maintain respect for everyone, provide impeccable customer service, and pursue excellence in everything we do. I am proud that we have upheld these principles over the past 54 years and will continue to do so as we expand in the U.S. market.

Seventeen years ago, the Fakhruddin family planted a small seed in the manufacturing world, naming it Sterling Perfumes Industry. Through hard work and the dedication of every employee, that seed has grown into a fully matured tree that now thrives in the global market. Starting with a production of just 250 pieces per day, today we produce around 250,000 pieces per day. We have grown into one of the largest fragrance manufacturers and distributors, with a presence in 92 countries around the world, including significant expansion into the U.S. market. The journey has been challenging, but the rewards have been immense.

Armaf has established itself as one of the leading perfume brands in the UAE., and the future looks bright for Sterling Perfumes. We are excited to continue our growth and success in this market.